General Configuration

Store View

Product information may vary by store view, and setting the store view here will make the feed to pull product information in corresponding store context. 

If you have multiple stores targeting different countries and languages, you may want to create a feed for each of those stores. 
When you change the store view, Feed Currency should be set to the default displayed currency for that store. (see Fig 4.3)

Feed Currency

Allows you to choose which of the allowed currencies should be used when calculating prices. If Feed Currency is different from the Display Currency of that store, prices will be converted to the appropriate currency. 

We recommend setting the Feed currency to match the display currency, so the feed and the product pages will display the same price.(see Fig 4.3)

Feed Path

"Feed path" is relative to the web root like: [magento_root]/media/feeds/ but you can set an alternate save path. Make sure the feed path has enough write permissions for both web server’s user and cron user if they are different. Ask your web hosting company for help if needed.

File will have the following file name format: feed_[id].txt and it will be displayed in the feed grid once the file is generated. (see Fig 4.3)

Apply Catalog Price Rules

Whether to include Magento catalog rules when computing prices on products. This has direct influence on how the Sale Price is being computed, in addition to product Special Price attribute, when this option is set to yes, promotions will affect whether Sale Price gets populated or not. (see Fig 4.3)

Use default Stock Statuses

By default, it is set to yes, using regular Magento stock information to compute whether a product is out of stock or in stock. When it is set to No, it will allow you to specify a custom attribute which has to hold valid values for stock status, this can be found under Alternate Stock/Availability Attribute  setting.

The attribute's values can be: 'in stock', 'out of stock' and 'preorder'. Other values will be replaced by 'out of stock'. (see Fig 4.3)

Max Length of Title and Description

Title and Description max length for the products are limited in Google Data to 70 and respectively 1000 characters. Those settings allow you to change the values if needed. (see Fig 4.3)

Fig 4.3 General Configuration