Google Promotions

Google Promotions program help you list the special offer link along with your products on Google Shopping. (See Fig. 2.1)

Read Google's program requirements to see if your store can participate in this program.

Configure the feed

1. Add promotion_id column to you products feed.

    Edit your Google Shopping feed and set a new column under Columns Map called promotion_id. (See Fig. 2.2)

   Fig. 2.2. Adding promotion_id column

   

2. Configure the Google Promotions tab.

   Open the Google Promotions tab under the Google Shopping feed and complete the following:
   Set Enable Google Promotions = Yes
   Select the Include checkbox for the cart promotions you may want to send to google. Please read the program policies to make informed decisions on which promotion rules to include.
   Edit the Promotion Title and From/To dates for the enabled promotions to match google's editorial requirements. (See Fig. 2.3)

   Fig. 2.3 Adjusting included promotions

   

Submit promotions feed to Google

1. Register the feed with Merchant Center.

   Navigate to Feeds under merchant center and select + FEED button, then follow the steps to register it:

   Mode = Test, 

   Feed type = Promotions

   Target country - should match the one used to submit the Google Shopping Feed.

   Feed name - can be anything, but for consistency, name it the same way as you did in magento. (See Fig 2.4)

   Fig 2.4 Register new promotions feed

   

   Input method = Regular Uploads

   Promotions feed will be uploaded at the same time with your products feed, check your feed Schedule if you need to adjust when it would happen.

   File to be uploaded = promotion_<id>.txt (See Fig 2.5)

   Replace the <id> with the feed ID in magento, as it can be seen in the feed management screen.

   Fig 2.5 Upload settings

   

2. Generate the feed
   The same way as you have uploaded the products feed, promotions feed will generate right after the products feed, and will be uploaded to you merchnat center. 
   Click the Run Now button in the feed feed management screen, and wait for the feed to complete. This will generate the feed file and also upload it to your Merchant Center.
   
   Once the feed is completed, check the status of your feed under your Merchnat Account. If it says it has been uploaded, check under Promotions tab to see your promotions listings.
   

Troubleshooting

1. Feed does not generate.
   Check feed's log and see if there's a permission error and fix it. 
   Check if cron is running. 
   If no errors and cron running, contact our support.

2. Feed is completed but not uploaded. 
   Check the feed error log, and look for a line that looks like:

   INFO (6): Running preHook: google_promotions

   The next line under this should be specifying why feed is not uploaded:

   INFO (6): No changes in Promotions feed found

   Promotions feed has no changes from last generation, and as a result feed is not uploaded. If you need to submit it as a new promotion, you'll have to edit the feed configuration, under Google Promotions tab, and click the button Submit as new promotion. After that hit Save Config and regenerate the feed. (See Fig. 2.6)

   Next generation feed would re-upload ad a new promotion, having new promotion ids. Log entry should look like:

   Fig 2.6 Increment Promotion IDs

    

   INFO (6): Recreated Promotions feed - added 2 lines